My toaster is racist, my kettle homophobic but my car my true friend

The New World Order of Ideology in Code: IoT, DLT, AI and 5G


We are all searching for new paradigms. Democracy is broken, capitalism questionable and the environment a disaster. Our views used to be simple to be identified, tagged, and sold to, but social media has obliterated that. We now live in a community of one, just me. All social media feeds reinforce my views, exclude challenges to my values, and allow me to live in my own bubble in isolation without the need to consider the opinions of others. This makes democracy unworkable as there is no majority consensus. There is no one Brexit UK, one Trump USA, there are truths all around us and we want to pick and mix just like our social media communities. In the good old days if you drank chamomile tea you were probably lesbian, vegetarian and a tree hugger; now you can can love soya latte, hate immigrants, vote Brexit but still demand European travel. The world is searching for a scalable and sustainable future that can accommodate a myriad of values. One nation unity has left the room and switched the light off.

Strategic responses are predictable. The Americans believe money is the currency of life, our sentiment data belongs to corporates in exchange for free services, and market forces will drive social change. The Europeans believe safety in numbers, the sanctity of legislation, treaties and GDPR’s my-data-my-way will safeguard us from bad actors. The Chinese believe in government patriarchy, they should own your data to protect you, and use 4th Industrial Revolution Technologies of Blockchain, AI and IoT to implement homogenously across all BRI nations. Corporates cling on to various positivity instruments like CSR, Impact Investment, ESG and ethical supply chains to enact their good intentions. The fact is everyone is trying to the best of their capability;  even drug lords can do good. Just like people, there are no evil nations or corporates but there are shades of grey.

We have now all become used to technology being touted as the saviour. Facebook, Google, Amazon, Tencent, Alibaba …. bring joy to billions for free by tracking our alignment, value and values in order to sell us more stuff. The science of digitally measuring happiness, hope, love, aspiration, and all such non-financial soft intangible assets are now well rehearsed. What DLT has done is to allow the transaction of those assets from A to B, just like any financial tangible hard asset – money, gold, diamonds – the assets of Christmas past. Tokenisation makes real the tracking and movement of value(s), injecting life into good intentions and virtues with unprecedented granularity beyond face to face volunteering, corporate ethics and national policies. So now we can codify ideology, and transact them at scale … just like banks but this time with our feelings.

Enter stage right AI offering us the ability to nudge our behavior in any direction we care for by incentivizing good behavior and removing negative options. That of course, is the heart of the Chinese Social Credit System. Western cultures will frown on manipulation of choices based on behaviours, but that is exactly what Facebook et al already do. Only they decide what jobs we get to see, and which postings are fed to us, and how our personal AI of Alexa, Siri, Bixby, and others guide us depending on the capability of our financial shopping basket. China puts government’s paternal  responsibilities of the society body corpus above those of the individual rights and freedoms including jay walking, carrying arms, or shooting children in playgrounds. Until now there has been no happy medium but with blockchain democracy you can have your cake and eat it too. Through smart contracts you can identify your alignment, be rewarded for those choices, and equally accept the limitations you have chosen in a transparent way.

But let’s go further. The world will not truly change unless every atom of our being embed our ideology – every product, process, project, organization, and people, have our values not just on our sleeves but in our things – the Internet of Things. In the immediate future what enjoins IoT to us will be our 5G phones which, as Professor Karen Pollitt-Cham eloquently puts it, layers our values into a “human centred network slice to nudge value driven behaviour”. Our phones will be a repository of our values alongside our value, already well accustomed to the Chinese WeChat Pay and AliPay. The resident AI (our ‘Ubot’) will guide us how to behave in alignment to the direction of what we hold dear, eschew things which do not conform to our wishes, and we will be able to imbue everything around us with our value(s) set.

To put it simply, our ideology can now be codified, transacted, nudged and embedded in the world around us. In a miniscule way, we started this process back in 2011 by measurement of non-financial value through the Social Earnings Ratio®, moved to transaction in 2016 through the Seratio® blockchain, visioned a world where AI Ubot would embed sentiment like love and hope into all our decisions, but to be truly adopted in time for UN SDG 2030, it needs the spread of 5G’a data slices to embed these values in everything around us so even our kettle can be driven by our values.

Naturally, there are dangers. The racist doorbell will not ring when a black man presses the button. Indeed, institutional racism is nothing but codified ideology but primitive and minute when compared to the guaranteed future ubiquity of 4IR. History advises that neither Chinese behavioural codes, nor West Coast marketing algorithms could be necessarily trusted as centralized guides arbitraging our moral compass. Herein lies the true advantage of the decentralized nature of IoT, that the pantheistic nature of small bits of ‘good’ code authored by billions of diverse contributors and embedded in trillions of devices, will safeguard the threat of dominance and control from bad actors or evil AI robots. In this pluralistic society there is no going back. DLT is conceived not only to provide us solutions to live in Hong Kong without embracing all Chinese values, or live in a frictionless trading Brexit Britain but embrace Europeanism, but also to expand our ‘me’ bubble to include everything around us.

In the future we will have a different relationship with technology which will, for the first time, industrialize doing good en masse; not a bolt on, not an afterthought, but mainstreamed and integral to our daily lives. Irrespective of whether there is higher meaning to our lives, whether there is a god metric or even a god code, what stands before us is our collective responsibility to make our society a better place for everyone regardless of values and ideology including at the extremes. This is an opportunity for universal participation paid for by the commercial interests of corporates, the blessing and regulation of governments, and our values. We pray, for the sake of mankind, that it will come soon but what is exciting for us is to finally see a pathway to a vibrant New World Order.

Olinga Ta'eed 

Blockchain as Non-Financial Currency: Reengineering our Data Consumption – #HaveMyData

Professor Olinga Taeed PhD FIoD *

Director, Centre of Citizenship, Enterprise and Governance

Council Member and Expert Advisor, Chinese Ministry of Commerce ‘China E-Commerce Blockchain Committee’

Data as a Non-Finanial Currency

This personal data thing, it’s just not working. Some claim that corporates want our data so they can sell stuff to us and governments want our data to control us. But companies retort that if you expect your commercial product to be free, and help create their jobs, economy and services to society, they must be allowed to get to know you to help (others) target you better. Like Google and their gmail, Facebook and their WhatsApp, bankers will tell you that free banking forced them to develop other more convoluted instruments that eventually ruined the world in 2008. Similarly, Sovereign States have a responsibility to protect their population and encourage positive social structures – so they see no problem with tracking our movements, rewarding good behaviours and identifying bad actors. Faced with 1.4 billion population, China openly uses a social credit system and defies ‘Land of the Free’ western ideology that hails individual rights preferring to protect the corpus not the few.

We have become obsessed with our personal data which is in the middle of this battleground but let’s face it, GDPR has failed – nothing has changed except we inanely press more cookie policy buttons and new T&C’s daily. We are happy to be in a selfless open and more sharing society, believe in open data, open source, open banking, but don’t see the incongruency with the rather self centred #MyDataMyWay. Things are set to become even more selfcentric – in blockchain we want to track your data to reward ourselves and to withhold our data if we’re not. Last month I sat in Shanghai whilst an entrepreneur pitched me with a system to token reward contributors of their medical data to resolve long term illness. STOP – what? So you would rather people die than share your data which is of no value to you whatsoever? Even if no remedy was found, your data would have helped create jobs and bring income to their families. So why have we become so possessive with our data and isn’t it misaligned to the open sharing world we are trying to create?

Tigris ART Celtic Bear

I think the issue is that we mistakenly think of data as a tangible hard asset like money, gold, land … things we can lose and others gain. Actually it’s not – data shows all the hallmarks of an intangible asset, a subject which I have studied for over a decade. Like all intangible non-financial assets, data value is dependent on the holder; you can’t spend it at Starbucks but it can be invaluable in the hands of others. Data transactions are directional – I love you doesn’t mean you love me. Indeed like love, happiness and hope, it is infinitesimally replenishable – you create more data tomorrow – you haven’t lost the asset by giving it.  Afterall we don’t stop smiling at a beggar because we think they’ve taken something from us? By smiling we have given them information about ouirselves – we have told them something about how we feel, the Holy Grail of personal data. We are happy to share with others on social media all about us, our inner beliefs, our core values, and then we’re upset that companies, governments, and others use it to understand or manipulate more efficiently? Doesn’t that happen every day with colleagues, friends, family when we share ourselves with them? What is it that we have lost?

If the dollar is the currency of financial value, I have wanted to know what is the currency of non-financial value. For years I promoted sentiment as the new currency of the millennium but in reality it has become impossible with current technology to come to a consensus on how to measure it. And if you can’t measure, you can’t bill it so all attempts to improve the world based on impact have hitherto failed. In the UK Social Value 2012, UK Slavery Act 2015, 2% CSR Laws in India, Indonesia and Mauritius, most United Nations MDG (and now SDG) initiatives, etc … the world is no better place; data is manipulated to be compliant, with honesty, integrity and compassion the ultimate loser. Data, however, is indeed universally measurable and thus a much better proxy to our intentions. What if we dispense with the misnomer that we can hold back the personal data ocean, and focus on the data transaction. I would be happy for my data to be used by governments, by corporates, by anyone if in exchange they agree to donate their upside (profits, tax, revenues, whatever) to civil society and undertake not to harm anyone in the process, including myself. To do this we would need an immutable ledger to track the use of our data – to tokenise not for personal gain but for societal gain. If you don’t want to surrender your information (which you cannot use in any case) then that is also fine … but don’t expect to receive the upside from the public and private interventions. Only blockchain can do this and provide the transparency for challenges.

A key differentiator of non-financial transaction is the basis on a social contract – eg in a relationship “you can have my love IF you make me happy, do not harm me or my children” – what we would call a smart contract with social dependencies. Intellectual Property, another intangible, has developed systems like Creative Commons which depend on simple attributes to safeguard the use; something very similar could be developed for our data. Permission to use our data, like a donor card, can be tokenized and withdrawn retrospectively demonstrating our alignment to corporate policy or government strategy, something we define as a Microshare Token. Making data consumption measurable, whether by corporates, governments  or NGO’s makes the impact actionable.


So in straight forward terms, what am I saying? Here is my data, please use it to get to know me. Try not to harm me …  and if you promise to use it for good, then I trust you with my data, my thoughts, my life, my hopes and my ambitions. I don’t wish to build a Mexican Wall of my life to repel all those seeking to know me whether for good or not.  It’s not my data, I will share it with you freely as I share my love, my happiness and my thoughts. Because I share it doesn’t mean I’ve lost it – I have new data tomorrow representing the new me. It is ever lasting, tomorrow I will generate more love, more happiness and more data. It does not belong to me, I give my IP to you freely to make the world better. Yes you made money by knowing me, or knowing me will make me more vulnerable to political influence. I’m happy for you. I hope it makes the world a better place. So don’t pay me, pay society… give them the money you would have given me for my data to others who need it. That is why data and blockchain are a perfect mixture. It’s a trustless system where we can share our data, transparently track it, contributing to a decentralized collective responsibility to be distributed to whoever needs it.

So let us put our data on the blockchain, not always insist on payment or recognition, but whomsoever uses the big data agrees by the principles of honesty, integrity, and respect of all those who put it there. And on our behalf, they agree to pay a percentage of the value they create from it to others … a social tax, a CSR, … and this we can track … through the blockchain, and permissioned through a token. Then it is a matter of compliance and not of ownership of our data. Companies decide which charities they pay, say 19% of their profits, and governments can give us 19% tax relief for using our data. Will this work and does anyone care? A straw poll of my children has swayed from my daughter Tigris’s condemnation of what I’m proposing, to my son Vien and spouse Elizabeth who use data to make their life seamless so find data intrusion of benefit in specific situations, to my partner’s daughter Alayna ambivalence “I don’t really care”. A blockchain data system could accommodate these broad spectrum of views.


* Opinions in this article are strictly my own. Art work by Tigris Ta’eed

Procuring with our Values

In our daily lives we procure not with money, but with our values. We buy cars that bring us ‘joy’, purchase clothes that ‘empower’, acquire services that make us ‘happy’ … and reject offers that do not match our ‘hopes’.  Institutional procurement is moving in the same direction – we no longer decide only on price, speed and quality … but factor in sustainability, modern slavery, and social value. The brands we represent can no longer afford to associate with brands that are not aligned to our values; because of the transparency afforded by social media these intangible assets can decimate our tangible assets in a heartbeat.

The decision metric of procurement is not the just the dollar, but how aligned we are to those we procure from and with. When we decide to cut 3% from or budgets to increase shareholder value, the likelihood is that a community suffers, and worst still across multiple layers in the global supply chain others enter into slavery conditions. Because of you, some will end their lives in abject poverty, and others will celebrate life. Your decisions can lead to the ultimate sacrifice – in your hands is the power that someone lives or dies.

Whether the tender is for stationary or a billion dollar bridge, the future of procurement is changing. Governments already recognise that it is the single greatest instrument to achieve national objectives, enacting laws to align their suppliers with their values. It is surely time for procurement professionals to break away from the equivalence to the mundane world of accountants, auditors and actuaries, but to take our place at the top table in driving world change.

The 4th industrial revolution has provided us with a single instrument called Blockchain that can simultaneously measure, transact and delivery both financial and non-financial value transparently and at scale. This digital technology enables us to establish structures for good by making our financial decisions contingent on our institution’s alignment to a set of non-financial values. If we are being brave, we could involve AI to direct our decisions or to even fully automate the process, bypassing unfair or corrupt procurement which is prevalent wherever scale is involved. Furthermore, through tokenisation every single product, process, project, organisation or even person which is part of procurement can be fully aligned to all the stakeholders in our organisation – shareholders, customers, suppliers, government, environment, staff and the communities we serve.

Further blockchain related reading:

GENERAL (transparency)

TECHNICAL (english) (chinese)







这段旅程始于2011年5月,我们创建了影响力数字化的测量方法,社会收益比率(S/E Ratio),它成为了“世界上普及速度最快的社会影响力分析指标”(梵蒂冈,2014)。S/E Ratio,作为代表金融性价值的市盈率(P/E Ratio)理论的推论,它将非金融价值转化为数字、将情绪转化为非金融价值,并通过快数据(Fast Data)在10秒以内实现这一过程。在成功地将其应用于社会价值法案2012、现代奴隶制法案2015欧盟项目以及一系列学术项目委托之后,CCEG成为了横跨许多行业的SaaS(软件即服务)平台的主要提供者,并拥有自己的期刊《社会价值和无形资产》。

2016年初,我们从单纯地测量价值转向了对价值流动的研究,通过了区块链添加了对价值进行交易的能力。我们现在下设一个CCEG区块链UN实验室——它于2017年10月在英国金融行为监管局(FCA)的指导下进行了英国本土的第一次代币发行;一个面向机构的区块链咨询顾问服务机构Rothbadi & Co;一个大型的、关于知识产权的分布式账本技术联盟CyberFutures;以及一个大学教育价值论坛(高校资质)

建立坚实的理论架构 #goodistrending 

我们的目标一直是为社会带来开源的、结构性的正面变革,为此我们调研并发布了12本白皮书、一个名为Blockchain Alliance for Good的会员制区块链联盟 Frontiers in Blockchain,并与一家主流学术出版商共同发布了世界上第一本同行评审学术期刊《区块链前沿》。


CN seratio ecosystem v2



Seratio Ecosystem - circles




=> United Nations Sustainable Goals (SDG) 2030



The Seratio EcoSphere

End of a Journey, Beginning of a New



At the end of Q3 2018 the not-for-profit foundation Centre for Citizenship, Enterprise and Governance (CCEG) will have completed the Seratio Ecosystem to MVP (minimum viable product) level ready to start implementation in Q4 trials with significant partners in cities, regions and countries around the world.  This has been a 7 year journey, started in May 2011, to create structures for good that allows us to travel through our lives guided by the beliefs we hold dear to our hearts. By establishing a digital currency of intangible value, we can use AI (Artificial Intelligence) Bots on our mobiles to navigate our interactions with organisations, products, projects, processes and even people based on their provenance and how aligned they are to our own values. Retailers will be able to incentivise and target to differing degrees whole communities that match most closely their corporate values. We will be able to exchange our token instruments of non-financial value with assets of financial value.

Now moving to engagement and integration within global markets across public, private, civil society and community sectors, the Seratio EcoSystem will be governed by its participants through a Distributed Autonomous Foundation (DAF) which itself will integrate with other DAO (organisations) structures representing the Non-Governmental Organisations (NGO’s) both small and big. We are an international community of over 120,000 with a vision which are ready to deliver, but the next phase is about market need, scalable adoption, and professional operational delivery to give us a world based on sustainable social impact. Our common goal is to form a world transacting on the optimisation of Total Value where both Financial and Non-Financial Value are of equal importance and driven by our individual and collective Values.

The Journey (2011-2018)

We started our journey in May 2011 and created digital impact measurement, the Social Earnings Ratio, which became the “fastest adopted social impact analysis metric in the world” (The Vatican, 2014). The S/E Ratio, a corollary to the financial P/E Ratio, digitises non-financial value, turns sentiment into financial value, and does it through Fast Data in under 10 seconds. Applied successfully to Social Value Act 2012, Modern Slavery Act 2015, EU Commissions, etc and a plethora of academic commissions, CCEG became the leading provider of SaaS platforms across many sectors, with its own journal Social Value & Intangibles Review.

In early 2016 we moved from just  the measurement of value to the movement of value, adding a transaction of value capability through blockchain. We now have a CCEG Blockchain UN Lab which conducted UK’s first Initial Coin Offering in October 2017 with UK Financial Conduct Authority (FCA) guidance,  an institutional blockchain consultancy and advisory service Rothbadi & Co,  a large IP DLT consortium CyberFutures, and a university educational value forum

Justas Structuras Creare (Creating Just Structures) #goodistrending

Our aim remains to enable open source structural change for good,  having researched 12 Whitepapers, a membership association for Blockchain Alliance for Good, and the world’s first peer reviewed academic journal Frontiers in Blockchain, jointly launched with a mainstream academic publisher.

Development Cycle

Seratio Ecosytem final image

The integrated components of the Seratio EcoSphere are described above with the following easy to read non-technical guides to understand the linkages:

Current Status

Seratio Ecosystem - circles

The system as a whole is 85% complete (green shaded above) at present moment with 100% expected by October 2018. Originally expected to complete by July 2018, the additions of the DAF and Exchanges has extended the timescales a further 2-3 months. Although the securities financial exchange (yellow shaded above) will take further still with Swiss FINMA approval required, the security asset exchange is not an immediate requirement for day one as many others exist which we can use.

Moving Forward with Partners

With the end of the visioning and development cycle, comes a new challenge as we move into pilots and trials of our MVP to test and improve the Seratio system. We have in place already one pilot with a UK brand Mencap which has been delayed now to December 2018 due to their financial constraints, several demo’s and launches in November 2018 in Amsterdam and June 2019 in Copenhagen with Informa Plc (FTSE 100), as well as city launches in Taizhou (August 2018), Yiwu (October 2018), and country launches in Wales (August 2018) and Moldova (November 2018); other partners are now in discussion.

The Seratio Ecosystem is aided by AI to assess the complex analytical data available and to transparently steer consumers becoming their online friend. Similarly for public sector institutions, private sector corporates, civil society NGO’s – and their leaders – to become their values driven guide

As with all the work at CCEG, the Seratio EcoSphere is open source, and part of our contribution towards the United Nation’s 17 Sustainable Development Goals.

If you wish to be a partner please feel free to contact us at