The Seratio EcoSphere

End of a Journey, Beginning of a New



At the end of Q3 2018 the not-for-profit foundation Centre for Citizenship, Enterprise and Governance (CCEG) will have completed the Seratio Ecosystem to MVP (minimum viable product) level ready to start implementation in Q4 trials with significant partners in cities, regions and countries around the world.  This has been a 7 year journey, started in May 2011, to create structures for good that allows us to travel through our lives guided by the beliefs we hold dear to our hearts. By establishing a digital currency of intangible value, we can use AI (Artificial Intelligence) Bots on our mobiles to navigate our interactions with organisations, products, projects, processes and even people based on their provenance and how aligned they are to our own values. Retailers will be able to incentivise and target to differing degrees whole communities that match most closely their corporate values. We will be able to exchange our token instruments of non-financial value with assets of financial value.

Now moving to engagement and integration within global markets across public, private, civil society and community sectors, the Seratio EcoSystem will be governed by its participants through a Distributed Autonomous Foundation (DAF) which itself will integrate with other DAO (organisations) structures representing the Non-Governmental Organisations (NGO’s) both small and big. We are an international community of over 120,000 with a vision which are ready to deliver, but the next phase is about market need, scalable adoption, and professional operational delivery to give us a world based on sustainable social impact. Our common goal is to form a world transacting on the optimisation of Total Value where both Financial and Non-Financial Value are of equal importance and driven by our individual and collective Values.

The Journey (2011-2018)

We started our journey in May 2011 and created digital impact measurement, the Social Earnings Ratio, which became the “fastest adopted social impact analysis metric in the world” (The Vatican, 2014). The S/E Ratio, a corollary to the financial P/E Ratio, digitises non-financial value, turns sentiment into financial value, and does it through Fast Data in under 10 seconds. Applied successfully to Social Value Act 2012, Modern Slavery Act 2015, EU Commissions, etc and a plethora of academic commissions, CCEG became the leading provider of SaaS platforms across many sectors, with its own journal Social Value & Intangibles Review.

In early 2016 we moved from just  the measurement of value to the movement of value, adding a transaction of value capability through blockchain. We now have a CCEG Blockchain UN Lab which conducted UK’s first Initial Coin Offering in October 2017 with UK Financial Conduct Authority (FCA) guidance,  an institutional blockchain consultancy and advisory service Rothbadi & Co,  a large IP DLT consortium CyberFutures, and a university educational value forum

Justas Structuras Creare (Creating Just Structures) #goodistrending

Our aim remains to enable open source structural change for good,  having researched 12 Whitepapers, a membership association for Blockchain Alliance for Good, and the world’s first peer reviewed academic journal Frontiers in Blockchain, jointly launched with a mainstream academic publisher.

Development Cycle

Seratio Ecosytem final image

The integrated components of the Seratio EcoSphere are described above with the following easy to read non-technical guides to understand the linkages:

Current Status

Seratio Ecosystem - circles

The system as a whole is 85% complete (green shaded above) at present moment with 100% expected by October 2018. Originally expected to complete by July 2018, the additions of the DAF and Exchanges has extended the timescales a further 2-3 months. Although the securities financial exchange (yellow shaded above) will take further still with Swiss FINMA approval required, the security asset exchange is not an immediate requirement for day one as many others exist which we can use.

Moving Forward with Partners

With the end of the visioning and development cycle, comes a new challenge as we move into pilots and trials of our MVP to test and improve the Seratio system. We have in place already one pilot with a UK brand Mencap which has been delayed now to December 2018 due to their financial constraints, several demo’s and launches in November 2018 in Amsterdam and June 2019 in Copenhagen with Informa Plc (FTSE 100), as well as city launches in Taizhou (August 2018), Yiwu (October 2018), and country launches in Wales (August 2018) and Moldova (November 2018); other partners are now in discussion.

The Seratio Ecosystem is aided by AI to assess the complex analytical data available and to transparently steer consumers becoming their online friend. Similarly for public sector institutions, private sector corporates, civil society NGO’s – and their leaders – to become their values driven guide

As with all the work at CCEG, the Seratio EcoSphere is open source, and part of our contribution towards the United Nation’s 17 Sustainable Development Goals.

If you wish to be a partner please feel free to contact us at



Provenance Engine: Challenges and Solutions

In a nice day, you come to the supermarket, hold in your hand a pack of tomatoes. The succulent tomatoes look tasty with green leaves promising a good meal for your dinner. But, have you ever tried to get the address of the farm grew up the fresh and tasty tomatoes in your basket? Does it adapt the requirements of food standards? Have ever you questioned about what it says in the food labels is true? Although we are in the Information Age when your mind is flooded with the news from all around the globe, sometimes you face a lot of challenges to answer the simple given questions. But what is the root cause?

  1. Main challenges of tracking provenance.

Before reaching the end consumer, goods come across a long journey through a lot of factors. In each end-point of this journey, each retailer, each manufacturer has their own system with the different way of storing, tracking and circulating data. For example, the storage facility is running a system made by company A, the transporter is controlling the data management system by the product of company B. The compatibility in those centralized systems is not valued in its level of importance. Otherwise, the difference of specific progress makes the synchronization between two systems is impossible. If someone would dedicate their time to draw the picture of this product life-cycle from birth-to-death, they must dedicate an enormous amount of time with the huge workload to overcome a lot of obstacles in gathering, classifying and accumulating essential data. Consequently, surprisingly how little we know about the info of all goods we purchased. The unseen dimension of our possessions has still existed if the suppliers are insisted with the current information system meanwhile customers keep concentrating only the info in the wrap-page. Obviously, we need some changes.

Currently, some companies dedicated their resource to build their information repository that opens for customers to observe their vast network of sub-suppliers. However, all current systems are just focusing on the hard asset attributes with the boring scientific index or rough numbers about the industry standard what does not bring much significance to the understanding of normal customers. We have to acknowledge that with a little knowledge about the food industry, we are hard to differentiate the advantages of Global G.A.P certification against the organic certification from USDA. All the terminologies or even financial figures are not more useful than the brand of producers. More than that, the customers demand simple metrics that directly relate to their value preferences.

The last challenge I would like to share on this blog may be illustrated after this short story. Most customers may know about the top favourite product of Apple – iPhone which is normally seen in the bright, clean and modern iStore where is full of happiness and well-mannered people. But only a few ones have ever heard about the investigation conducted by The Guardian ( that tells you about the sad story behind the lovely and cutting-edge products made from the assembly-line workers who have begun killing themselves since 2010. The given article reports that 18 reported suicide attempts with 14 confirmed deaths, depression and suicide have become normalised in the sprawling factory where more than 1.3 million workers are working daily. The life condition of these pitiable workers is controversial but the numbers never lie. Obviously, they are not happy or at least have the positive attitude with their work. Once the figure about the working hours or average salary gets the failure to reveal the secret of these poor workers, people are eager to find the alternative approach which incorporates not only the hard asset criteria but also soft asset information.

  1. Our solutions

In CCEG, not only products, we believe that all organizations, processes, projects and peoples have their stories. In the world of transparency and good things, people have their own right to track things from the start to the finish. Moreover, in the rise of social responsibility and an increasing interest in the ethical practices, no one would like to purchase products from unhappy workers, the soft asses like the positive sentiment should not be un-regarded in the decision making progress.

Using the combination of revolution in Distributed Ledger Technology and big data filtering methods, we are developing the tool called by Provenance Engine. Not only the information repository, Provenance Engine is the base to empower users presenting their value preferences and get profit from it.

About the structure of Provenance Engine, developing by the enthusiastic and well-skilled blockchain and big data developers, the system consists of two main parts which are called by Data Format Engine and E-passport.


Provenance Engine Overview


In the Data Format Engine, input data from suppliers will be collated and formatted following the existing non-financial metrics standard to their industries. After short questionnaires designed to reflect the total value of given entities, users have their own S/E labels and data about their value preferences. S/E labels is a single-number non-financial attribute monitoring product provenance, modern slavery conditions checks, Proofof-[…] metrics. Users could opt to have the digital presence through E-passport hosted by blockchain where store their corresponding non-financial attributes.


By this way, users could permanently determine their non-financial attributes. Generally, users are not only consumers but also all kinds of organizations, products, processes, projects and people. In case of e-authentication, Provenance Engine could support to provide the social attributes to identify social inclination of any citizens. The use of S/E labels implies wide-range application in many sectors, especially in e-commerce industry where the information of suppliers is limited.


In cooperation with other add-on services of Seratio Platform, consumers could precisely connect with the suppliers who share the same values preferences upon the information supported by provenance engine. Through the purchasing power in the hand of all people, we could positively impact the community and enhance our life experience.






Supply chain provenance from cradle to grave

Leather Industry with Ethical Issues

In the new era of sustainable markets, like all industries buying a leather bag carries with it ethical connotations. In reality, consumers are offered little provenance information about pieces of clothing, footwear or fashion accessories. With greater recognition surrounding animal protection, human right, sustainable development and chemical processing the leather industry is facing a growing demand for transparency in their supply chains.

Each year, the leather industry slaughters more than a billion animals and tans their skins and hides. Not only the skins of cattle or calves, with the diversity demanded by customers, suppliers need to meet discerning consumer demands for sustainable practices. Although, for example, the typically alligators can reach up to 60 years, in farms, the animal is slaughtered before the age of 2 due to length considerations. Animal husbandry during those brief years plays an important part.  

Worker, Moroccan Tannery

The scandal of child worker in leather tanneries in Bangladesh in 2012 highlights that leather products are sometimes produced by underpaid workers in unacceptable conditions. Modern Slavery is not by any means an issue unique to the industry but needs to be tackled when found.

Apart from the impact on humans and animals, leather manufacturing can have environmental considerations. The older more traditional tanneries use by necessity toxic chemicals which then necessitates extensive waste processing. There is a drive in the industry towards much greater responsible practices.

To combat growing consumer awareness of such issues, the transparency of product provenance, trace-ability and effective control of suppliers are key to the growth of the sector. The question arises as to how this can be achieved most efficiently, with least cost, and maximum impact.

Potential of Block-chain Technology

One essentially need to prove to customers that they are buying a ‘good’ product, rather than one with questionable provenance. With the development of international trade and global value chains, making any product is complex intertwining a large number of suppliers with multi-step  processes. Each step involves the creation of  data, storage and centralized access. Technically, having detailed information of products from birth to death is impossible. These complexities make supply chain provenance a significant non-trivial exercise.

Block-chain technology can potentially improve the transparency and trace-ability issues within the manufacturing supply chain through the use of immutable record of data, distributed storage, and controlled user access. All data in each step of the supply chain will update directly and securely in block-chain. All stakeholders could trace and access information of the product with every detail of the animal husbandry, labour conditions, chemical processes and other intangible KPI’s that directly effect the tangible price of the product at each stage.

The Proposed Framework

The proposed approach comprises of a decentralized distributed system that uses blockchain(s) to collect, store and manage key product information throughout its life cycle. This creates a secure, shared record of exchange for each product along with specific product information.

We propose three main stage.

  • The first stage is collecting data. As a product moves through its life cycle, it is defined by a variety of actors – eg producers, suppliers, manufacturers, distributors, retailers and finally the end consumer. Each of these actors play an important part in this system, logging in key information about the product and its current status on to the block-chain network. Each product would have a unique digital profile containing all related information, populated during various life cycle stages.


  • The second stage is verifying data. In this stage, all data collected from input stage will be gathered and compared with the block-chain. This is double verification process to ensure that all data input is identical and acceptable.
  • The third stage is calculating data. All data, both tangible financial data as well as intangible non-financial data must be represented in a consistent way to allow comparisons. In this stages, data also will be encrypted and added to block-chain.

Overall, the movement of total value will be parallel processed from farm to land-fill.

In each step, the financial value and non-financial value will be tracked –  evaluated, added or subtracted from the product provenance. Through all stage of the production cycle, the total value of product will be illustrated and articulated in simple metrics including at the end to the consumer to allow decisions to be made.

A Collective Vision

When you can measure it, you can influence the sustainable development of the cycle.  It allows for both upstream and downstream controls to be enabled and embedded, from farms to land-fill. In effect a product can carry a digital passport that contains all the information you need to make and direct decision making at each stage.